There should be no doubt in anyone’s mind that sharks are totally awesome, unless maybe you were a shark attack victim, in which case you are excused. They have been the apex predators of the sea for ages, ruling their watery domain like a ferocious Poseidon if Poseidon ever did anything like a shark (he didn’t). I had long thought it sad that human activities have been so devastating to such an intriguing creature and if the commercials I’d seen on the TV were any indication, so had other people.

That is until I tuned in to Shark Week on Discovery Channel.

Now I can’t stay far enough away from the ocean. I’m afraid these things will come up on the beach and try to sell me some fake rolex watches or that their young will dress up like ragamuffins and pickpocket me. I’m afraid to go to the bank just in case a shark decides to rob one.

Anything seems plausible after you’ve heard about sharks de-limbing a surfer. I mean, come on, that is a surfer. If popular culture has taught us anything, it is that surfers are almost painfully cool.

But in all seriousness, I find it a bit strange that Discovery Channel decides to air the “Save the Sharks” commercial before showing an hour’s worth of people being half-digested by sharks. While they try to talk about how misunderstood these creatures are, they are rolling footage of shark feeding frenzies. There’s a bit of mixed message there to say the least.

Personally, I’ve always felt sharks were beautiful creatures. Certainly not the kind of creature I would have a beer with (I can’t even drink beer) but definitely worthy of respect and attention. They’re a key component in many undersea food chains and it’s questionable whether they’ll be around for much longer with the changes happening in the ocean. If it isn’t human predation, it’s warming sea waters and changing pH balances threatening the poor bastards. Most people are probably okay with that, but that seems awfully myopic. Maybe I’m biased, I don’t even like swimming in the ocean.

I guess that’s why I have a lot of respect for the people trying to save the sharks. They sort of remind me of Sisyphus, the Greek king doomed to roll an immense rock up a hill for all eternity. Every time it gets close to the top, it would roll back down. It’s like, “Yeah, good luck with that, guys.”

There will be more mythology comics next week!